"Emotions are becoming commercialized. In the future, consumers will no longer buy products but rather lifestyles and the stories, experiences, and emotions that products convey."
— Grant Leach, managing director of The Revo Group advertising agency, 2001.
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Isn't it only a guise that we have ever sold anything other than emotion? Happiness is,arguably, the basis of every marketing endeavour. Perhaps time is just making us more transparent as we run out of advertising masks. Not that I know anything.
ReplyDeleteI dunno, maybe it's just becoming transparent, as you say? It seems like in the past people at least pretended they were selling a product – not emotions, etc.
ReplyDeleteI'm thinking of how condo advertising seems to promise a entire lifestyle to buyers – buy this condo and you're buying a happy successful life, an entire neighbourhood built around your self-image.
But then didn't new-built suburbs promise something similar back in the '50s? Maybe nothing has changed.